Life is all about choices. In fact, you can easily argue that life itself is simply a series of choices sequentially being made every second of every day. Right now, you have the choice to read this and learn something that could change your life or you have the choice to walk away and continue living life as you were. You could literally pick up your computer right now and throw it across the room, now that may not be the best choice, but it’s a choice nonetheless. Let’s say you get cut off in rush hour traffic, you can flip the person off, throw out a few expletives and let it bother you for the rest of the night. Or you can continue living your life without any of that added stress and keep driving. It’s truly up to you.
Unless you’re born out of royalty, are heir of a major fortune 500 company, struck gold or won the lottery, then chances are you are going to have to earn your success like the rest of us. But what’s the difference between successful people & unsuccessful people? When the cards are laid flat and all is out for everyone to see, the fact of the matter is, successful people are successful because they know how to consistently go through life always making the right choices.
It’s impossible to make the right choices if your brain’s bogged down by a million different things at once. Like a grain of sand in an hourglass, we must pass the choices through our brains one at a time in order to efficiently and effectively process each one with our best intentions in mind. That’s where essentialism comes into play. Through essentialism, we are able to navigate our way through life by only following through with actions that are essential to who you want to be at the core.
Once you have decided what is essential, you will find that with a bit of practice, knowing what is essential and what isn’t will start to happen instantly and unconsciously. When this happens & when you are given the choice between ‘Yes’ and ‘No’, a successful person's best practice is only to say ‘yes’ to things you would ‘Hell Yeah!’ to. If it’s not an instant & ecstatic ‘Yes!’ than chances are the choice is better off a ‘no’.
The fact is, you can’t have everything. And if you can’t have everything, then you can’t say yes to everything. Therefore, in order to attain the things you truly want, you can only say yes to the things that will help you get there.
The reason people fail when they try to succeed isn’t as obvious as you may think. Most people think failure is the result of poor tactics, bad business plans, disorganization, etc. While those things definitely cause a lot of business failure, the reason most people aren’t successful has nothing to do with the strategies or tactics they know; it’s because they don’t have the character required to be successful.
Day 2 attacks this dilemma directly, and looks at neural reprogramming via character-based habits.
It’s based on a simple premise; There are no big steps.
If you execute on the small things, the big things will take care of themselves.
So how do we get better at executing on the simple things?
How can we reprogram our own minds when we can’t touch them?
An oversimplification of how we function as humans with brains and personalities is the brain + the mind = us. Therefore if we can change our brain ( the connections being made ) we can change our mind.
To put simply, habits make brain connections. Control your habits, and you control your mental programming. There are 4 stages of habit.
- 1. Cue - external , triggers craving
- 2. Craving - motivation, craving the reward
- 3. Response - actual habit itself
- 4. Reward
The longer and more frequent the habit is repeated, the stronger the neurological pathways forging the habit become. Day 2 gives you more than just information; it gives you the tools to reprogram your mind to make success a self-fulfilling prophecy.
Have you ever been working on a task that required intense focus for a long period of time? Have you ever found yourself randomly scrolling through Instagram, or feel phantom vibrations from your phone when there is no notification?
These are the result of unearned dopamine loops established in the brain through the myriad of platforms that are designed to maximize user retention and time on platform. The negative side effect of overstimulation via social media platforms is compounding; the more you use, the more you need to feel the same effect, and the more you will the urge to check, post, share, etc.
The only solution to rebuilding the ability to focus is through a dopamine detox. To put it simply, dopamine is motivation, good or bad. The brain receives dopamine in binary; IE, it gets dopamine and is motivated to receive more of it or it doesn’t, it doesn’t care if the thing providing dopamine is good or bad for us.
At this point, you’re going to figure out how to stay motivated over the long-term & avoid falling into those dopamine traps we talked about day 3. The way we’re going to begin this process is simply by creating a check-list.
Creating a list allows you to take preliminary steps towards prioritizing the most essential tasks that feed into accomplishing your goals. Correspondingly, they eliminate the decision making process. If you have a well-thought out checklist, then there is no question as to what you should be doing at any given moment - the answer’s always on the list.
In order to start finding solutions, first we must identify the problems & bottlenecks in our lives. There are essentially 3 types of problems: easy, complicated & complex.
Since the answer is always on the list, in order to consistently make the best decision, the right decision, the type of decision successful people make, then the only way we can succeed is we have a checklist. Never underestimate the complexity of your task, it’ll ruin your productivity - simple checklists are the antidote to complexity.
With more space in mind to think freely, you are now inhibitually rewarded with a new found sense of creativity and discipline. On top of that, you now have an increased sense of awareness on who you need to reach out to and communicate with in order to get further in your goals. In an oversaturated digital world, a checklist reminds you to communicate, to establish teamwork, and also creates more unity between your network.
With the right check-list you now know exactly what you have to do and are inadvertently holding yourself accountable in the process. Hand-writing your list & hand-checking off your tasks will create a sense of responsibility over accomplishing those tasks.
Now that you’ve created your vision & know what you have to do, you’re now ready to start preparing for launch.
Here we are, end of week 1.
We’ve learned how to start living essentially by figuring out what we should say “Yes!” to.
We’ve discovered the power of little wins by improving just 1% a day.
We’ve unearthed the dopamine loops in our lives and have began transferring them from bad habit to good habit.
We’ve created a comprehensive check-list for success and have eliminated decision fatigue by planning tomorrow today.
And now it’s time to bring it all together to start implementing our newfound entrepreneurial mindset that makes being a full-stack digital marketer truly attainable.
While this may be the end of week 1, it’s merely just the beginning of your journey.